The Bru DNA

Bru would not be the strong and successful company it is today without equally strong values and principles that have inspired us from the beginning. These principles continue to define the way we deal with our people, our customers, our suppliers and the world around us.

Because in the end, we are all Bru.

BE
heads on
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Bru brings together the best talents in the market and urges them to think about the smartest solutions that the world of fabrics has to offer.
hands on
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Bru approaches challenges directly, with a “can do” attitude, ensuring our team are empowered to solve issues and committed to excellent customer service delivery.
hearts on
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Bru has a genuine passion for inspiring people with innovative, exclusive and luxurious fabrics combined with our first class service and compassion within our team.
curious
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Bru shapes that open mind towards the future. Curiosity is essential in the creation of solutions that will inspire.
a bru
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Bru welcomes customers, employees and partners into a world of fabrics that is all about professionalism, fun and success. We want to inspire and create genuine value for everyone with a passion for fabric.
head icon
Bru brings together the best talents in the market and urges them to think about the smartest solutions that the world of fabrics has to offer.
DNA Group photo
Sound is off

The Bru mind

Our Mindset

The Bru mind-set is one of continuous innovation and transformation. We respect current business models while looking into the horizon to future-proof our business.

Our Business Core Values

Our core values link in to curiosity, innovation, integration and transformation.

Our Vision

Our vision is simple: to be a digital leader in our industry, to become a trusted partner for online marketplaces and, to always keep our customers and end-users requirements front and centre.

The Bru focus